Sunday, April 13, 2008

Serve

What does it mean to serve? Let's not even go beyond the day-to-day, garden variety service that we encounter in coffee shops and stores. In fact, let's stay there. Last week, I had breakfast at a coffee shop. It was a small outfit offering only 5 or so dishes. Each dish offered either rice or white bread, except one which offered wheat bread. Yay. So I asked if I could have wheat bread with the omelet. The waitress looked at me as if I had just told her she had one month to live. I offered to pay more. I could see her imagining the worst but she bravely said she would "ask". Well-run establishments would say, "Yes, of course, maa'm. Wheat bread it is!" (Wheat na nga lang e, hindi man lang whole wheat!) I expected her to reappear with a more confident look on her face, assuring me of having a bit of fiber for my breakfast.  But, no. Instead, she nearly tiptoed to the table and said it was impossible.  It was simply not done. I could have fought for it, but since I was busy doing that with contractors, I decided to enjoy the refined, bleached, zero-fiber bread I was going to have instead. Today, I ordered a sandwich from Figaro, Alabang. When I walked in, all three servers were behind the computer trying to figure something out. The cashier barely glanced at me as we negotiated my order. When I asked her how long it would take, she looked at me with irritation and said, "Three minutes." I said I'd be back. I came back in about six and her 3-minute wonder was yet to be seen. What does it mean to be in the service industry and why do Filipinos--known worldwide for their hospitality--behave so differently towards other Filipinos in their own country? Why can't I have wheat bread instead of white? Why can't I get at least respectful service, since I am looking at you, talking to you, and giving you business respectfully? Service doesn't mean being a slave. It means doing your job and doing it well. It means having a can-do attitude, being respectful, helpful and efficient wherever you are.  Isn't that all it is?

1 comment:

Anonymous said...

I wish I had a shirt that said:

I'm in the Service Industry.
I live to serve others.

Service above self.
Hindi po SELF-SERVICE.